Users also didn’t have to worry about their pictures showing up in ads without being asked. Very broadly worded new rules had allowed such interpretations and caused uproar among users. Many declared to leave instagram. The platform taken over by facebook is one of the most popular photo services on the net, with at least 100 million users.
Instagram users were particularly upset by one point in the new rules, according to which instagram could, if interpreted literally, make images and other data available to advertisers and collect money for it. But what is meant here is that a user can, for example, see which of his friends have subscribed to the photos of a certain company on instagram, systrom explained on tuesday evening. "It is our fault that the phrases are confusing." A new version should be clearer. The photos still belong to the users, no one wants to mess with that.
Unfounded is also the fear that instagram images could appear in ads, systrom explained. "We have no such plans and will therefore remove the wording that raises this question." Instagram wants to prevent classic storied ads like banner ads. Instead, the idea is to introduce users to instagram accounts and content that may be of interest to them, and to make money from it.
After the new rules were published, the claim that instagram wanted to sell photos of users under facebook’s direction spread like wildfire on the internet. Services that help secure instagram photos reported an influx of customers – which could indicate an exodus of users. The new rules should be in place on 16. January come into force.
The controversial passage in the use guidelines released late monday read, "the service may be supported in part or in whole by advertising revenue. To help us place interesting paid or sponsored content or advertisements, you agree that a company or other entity may pay us to display your user name, likeness, photos (along with any attached metadata) and/or actions you take in connection with paid or sponsored content or advertising campaigns, without any compensation to you."
In addition, instagram warned that paid services or sponsored content are not necessarily labeled as such. Other new regulations were mainly related to the takeover by facebook. So instagram reserved the right to share all information including geodata with others.
In the spring, the world’s largest online network facebook offered around one billion dollars for instagram, which at the time had around 30 million users. In view of the massive drop in facebook’s share price, the actual purchase price was several hundred million dollars lower in the end. Facebook made no bones about the fact that the expensive takeover would pay off in the end. On the facebook side, with more than a billion members, the floodgates for instagram data have already been opened recently with new data protection rules.